The UNITED KINGDOM market for gents and women’s life-style magazines is moving through an extremely dynamic period; there were many major unveilings and much corporate activity in current years, which provides recently had an impact about the overall marketplace.
The improved functionality has been due mostly to a new dramatic resurgence associated with the men’s lifestyle market, prompted with the launch in early on 2004 of typically the two weekly magazines Zoo and Almonds. However, the could sector has also demonstrated a robust enhancement, with a 10% embrace consumer expenditure during 2004.
Initial consumer research straight into magazine readership plus attitudes which has been commissioned by Important Note, available by way of http://www.marketsensus.com and undertaken in August 2004 revealed that a third coming from all older people are loyal publication readers, purchasing the identical magazine weekly or perhaps month.
17% like to browse the retail shelves, picking a title relating to what they are passionate about in a certain issue. Nearly a single in five (17%) are regular readers of specialist publications and one within ten say that they obtain the advertisements in such journals of particular interest.
Slightly fewer compared to one in five (18%) say that, although they carry out not buy mags, they enjoy looking at them. Around one in five (19%) claim to have no interest from all in gossip columns, and even one in 10 say that they are too occupied to read these people.
Despite Kerem Bursin in the particular magazine market, respondents are rather more likely to say that they now read mags less than they performed 5 years back (at 19%) than they are to state that they can read these people more (at 13%).
Overall, the buyer research shows that that is consumers inside the 45 to 54 age group who are the most resistant to magazines; since they are a growing inhabitants segment, this will be something that could possibly be profitably addressed by the industry.
The routine of dynamic release activity that has characterised the markets over the previous 2 years is likely to continue no less than within 2006, but this may bring the likelihood of overcrowding within the market the effects of that have been seen during june 2006, with several fresh launches in the two the men’s and even the women’s marketplace either struggling or even having closed altogether.
A combination associated with this overpopulated market with less great economic conditions and proposed changes to be able to the magazine circulation system (which is usually expected to benefit larger retailers in the expense of small ones) means that will a magazine selling price war is most likely during 2006. Without a doubt, the cover prices of some mags have already already been reduced.